This freezing New York weather and my cold neck combined with warm memories of being a kid, getting out the bath and into PJs that had been on the radiator.
Toasted Clothing is available in retail locations. Scarves, hats and sweaters are presented on radiators. Customers buy the toasty items and put them on while they are lovely and warm.
I’ve just ran to the shop with my toasted scarf and it was lovely. Man, I’m getting old…
Why it Works
It’s simple and cheap to execute, encourages in-store visits and may have some earned media value.
Any clothing store, GAP, Uniqlo, Old Navy, Indies.