Brief: Drum up new business for my consulting company, support my personal brand. Budget: $20.
Solution: Ad Score Stickers
Ad Score Stickers allow the general public to "score" poster ads.
I sent out a press release, resulting in positive notices in ADSCAM , PSFK and others.
January 5th, 2017, Brooklyn, New York.
Ad Score Stickers are a new way to interact with advertising in the physical world.
Guerrilla Marketing Pioneer, Floyd Hayes today launches Ad Score Stickers. A simple, analogue way for the public to review and critique the advertising that surrounds them.
Hayes comments, "With advertisers, media buyers and media owners it's very much a one way street. We are forced to look at their ads on subways and platforms, streets and magazines. These images and words dominate our public environments and invade our brains and the public have very little say on the matter...until now."
The pack of five Ad Score Stickers feature a score and comment: 1/5 (terrible) to 5/5 (great).
"Obviously, sticking these on subway posters without the permission of the relevant parties would likely be unlawful, so please ask permission before sticking them in the top right or left hand corner of every poster across New York and beyond." Added Hayes.
Results: Earned media generated two paying client projects plus an entertaining excuse to email my database of ad folk, this in turn lead to another project and promising meetings. To date I've sold a whopping 50 packs of Ad Score Stickers, hardly makes me Elon Musk, but at least it paid for the project and a decent lunch.